Hi, I'm Michael

Product marketing Director

For the past 20 years, I've helped B2B and SaaS companies attract and retain customers, driving millions in revenue. Beyond leading go-to-market and demand generation strategies, I excel in design, development, and messaging—while leading teams to reach their full potential.

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Helping brands of all sizes reach new audiences

Marketing Meets Design & Development

$100k
earned
Tailored Orthotics generated over $100k after the launch of their new website & CRM.
65%
Revenue
TeamGantt grew their revenue 65% over two years and achieved 240% user growth.
25%
CVR
Stealth FinTech company grew their initial userbase for beta testing.
$10k
saved
Universal Radiology, a non-profit launched their site & app to an international audience.
$85%
productivity
TeamGantt reduced their turnaround time for new site updates from 2 weeks to 2 days.
315%
engagement
Michael saw a 315% increase in awareness & engagement after his site relaunch.

Work History

I currently serve as the Senior Product Marketer at HealthStream overseeing their premier AI Competency Development Platform.

Prior to HealthStream, I led product & demand generation at TeamGantt, led marketing teams at Ramsey Solutions, and spearheaded digital marketing for an aviation software company that was acquired by Boeing.

I’ve worked in marketing for my entire career and even founded my own SaaS company.

Experience
2024 - Present
HealthStream
Industry leading healthcare & workforce development software including custom AI.
Senior Product Marketer, AI
2017 - 2024
TeamGantt
SaaS business focusing on online project planning and management.
Director, Marketing & Demand
2006 - 2017
Ramsey Solutions
B2C & B2B media and software company specializing in FinTech and education.
Senior Product Marketer
2004 - 2006
Boeing / ILS
Online software & marketplace for the aviation industry purchased by Boeing.
Product Marketing Specialist
20
years of Experience
15
Total Teams led
4
company awards earned

Areas of Specialty

Cross Functional Leadership
Built and led high-performing marketing teams of 7–15 from the ground up to achieve outstanding results.
Go-To-Market Strategy
Decades of experience in developing multi-channel campaigns including digital content, print, email SEM/SEO, webinars, and social.
Product Messaging
Extensive experience developing high-impact messaging that drives engagement across product, digital, and event channels.
Conversion Rate Optimization
Longstanding success with optimizing funnels and user journeys to boost conversion at every stage.
Customer Research
Skilled at uncovering insights through hands-on customer research that shapes smarter strategy and products.
Demand Generation
Well-versed in full-funnel demand generation that drives awareness, engagement, and revenue.
© 2025 Michael Morton. All original work is protected. All rights reserved.