This is Michael

Key wins

240% User Growth

TeamGantt

Growing TeamGantt's user base directly increases revenue. To achieve this, we focused on a multiphase strategy of growing site traffic through SEO and optimizing top-of-funnel conversion paths.

The strategy

Invest in search engine optimization (SEO) in order to rank at the top of Google results
Identify and optimize the site's top conversion funnels (CRO) through form and call-to-action A/B testing

144% lead volume increase

Ramsey Solutions

Growing lead volume is vital for Ramsey Solution's ELP service. I ran several promotional campaigns each year to generate interest and educate visitors on the benefits of the service. My teams focused heavily on site and form optimization as well as content marketing.

The strategy

Built and managed multi-team promotional campaigns to capture attention and generate interest
Optimize form and CTA conversion via A/B testing
Publish multiple long-form and short-form educational content pieces that position the service as a helpful resource

220% Site Traffic Growth

TeamGantt

One of our key areas to growing revenue was to increase qualified traffic. We began with qualitative customer research to identify their needs and pain points, as well as competitor research. Next, we created content based on those findings.

The strategy

Conduct qualitative research on site visitors to identify their motivations
Run a competitive analysis to pinpoint growth opportunities
Create compelling content by completely rebuilding our newsletter, email drip campaigns, and webinars

Managed teams of 7+ members

Ramsey Solutions | TeamGantt

Thanks to my time at Ramsey Solutions, I learned firsthand from some of today's most compelling leaders. They in turn trusted me to lead teams responsible for some of their most profitable projects.

The strategy

Built and directed a four-person content marketing team
Led and managed multiple 7-15 person project teams
Organized & orchestrated events teams

3x conversion from new marketing channels

TeamGantt

With a limited budget, I began experimenting with new paid channels the executive team had previously determined to be not worth investing in. I achieved profitability in a few weeks by adjusting targeting and messaging.

After a just few months, the new channels converted 3x better than the company's primary marketing channel.

The strategy

Present research & projections to executive team of channel performance to get initial budget
Build our campaign targets, messaging, and landing pages
Monitor and adjust campaigns to maximize profitability

40% earlier payback on aquisition costs

TeamGantt

TeamGantt requires a better-than-average payback period for paid media because it takes zero outside investment. I was able to deliver an average payback period of just 4-months compared to the 12-month payback period of peer companies in the same industry and ARR levels.

The strategy

Work with product team to identify high-value customer segments and actions
Research key channels with similar audiences as our high-value customers
Target low-cost paid media that these high-value audiences frequent

$3-7 million from annual campaigns

Ramsey Solutions

I directly managed multiple campaigns and teams each year that were completely new initiatives. Because of their success, these campaigns quickly became keystones moments for their departments. I in turn became the go-to person to manage the teams and projects.

The strategy

Convince leadership to invest in new initiatives by presenting costs & projections
Build team of hand-selected professionals from across multiple departments
Manage multiple teams, monitor performance, and adjust as necessary to maximize profitability

3.75x return on ad spend

TeamGantt

After I created TeamGantt's keyword marketing channel, I focused on improving profitability each week. After several months of fine tuning, we consistently tripled ROAS on our most popular keywords.

The strategy

Identify low-cost keywords with a high click-to-purchase rate
Set and maintain maximum cost-per-click and ROAS limits
Build custom landing pages key message point highlighting product benefits

Reduced operating costs by 40%

TeamGantt

TeamGantt is a 100% self-funded company, so every dollar saved improves profitability.

I was able to reduce company spend on outdated tools and resources that were not serving our team's needs. As a result, team productivity improved and our monthly spend decreased by 40%.

The strategy

Remove tools and resources that are not mission critical to the business
Oversee migration of CRM and design tools better suited for the team
Negotiate more favorable contracts with existing and new providers

I believe

Marketing should spark growth and joy.

Key wins

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